Startup Professionals Musings

MAY 10, 2019

For B2B environments, consider who makes the buy decisions. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction. Marty Zwilling First published on Inc.com on 04/25/2019. If your interest is in reaching business professionals, LinkedIn has by far the greatest potential.

Social Media 247

Social Media Media Reputation Viral 247

David Teten

AUGUST 19, 2019

In 2019 we partnered with several revenue-based lending providers, effectively creating a marketplace. “. Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. His description: “We announced a new $500 million fund in Q1 of 2019, in our 10th year. Fund II has raised over $100m as of mid-2019.

Revenue 60

Revenue Technical Review Software Review Equity 60

Version One Ventures

JANUARY 8, 2019

We are well into 2019. As we move ahead into 2019, we can ride some great momentum. You can read about the acquisition here. Karthik Sridharan, founder of Kinnek , wrote a great article on Medium on what they’ve learned from building the largest North American B2B marketplace.

Portfolio 140

Portfolio Los Angeles B2B Acquisition 140

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Slack puts a lot of effort into their brand (including a 2019 identity redesign that corrected a number of branding sins ).

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

SEPTEMBER 15, 2020

Pay per minute and pay per text costs in 2019. They even created a B2B technology agency called Ocado Solutions to help build other online supermarkets. At the time, PAYG pricing was done with a credit top-up, and data, calls, and messages were charged at a fixed per minute/text rate. Image source ).

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

MARCH 25, 2020

A B2B website that educates potential buyers isn’t a personal “weblog.” — Ross Hudgens (@RossHudgens) January 30, 2019. The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did. It doesn’t toss out unsubstantiated opinions.

Analytics 68

Analytics Metrics Technical Review Search 68

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. From here, I touch upon a simple but powerful complication: When marketing a B2B company solving a marketing challenge, you’re faced with an overwhelming array of choices.

PR 120

PR B2B Lean Audience 120

ConversionXL

JANUARY 18, 2022

In the SaaS industry alone, it’s estimated that every company founded in 2019 had around ten competitors on average. Studies show that only 5% of B2B customers are ready to buy. Customer acquisition cost. Why brand equity matters now more than ever. Every day in the U.S., almost 12,000 new business applications are submitted.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

SEPTEMBER 22, 2020

For instance, on Facebook, there’s a popular group, “ B2B bloggers boost group ,” for link-builders and content marketers. amediting — Elisa Doucette (@elisadoucette) May 20, 2019. In addition to using a tool such as Ahrefs, both Facebook and LinkedIn are powerful platforms to find the right guest posting opportunities.

Social Media 116

Social Media SEO Email Campaign 116

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. You can find more ‘old school’ Israeli B2C startups in Dan Eblagon’s 2019 post.

B2C 148

B2C Generative AI Artificial Inteligence 148

Austin Startup

JUNE 26, 2019

JuiceBox Hero team members Ada Ryland, Laurie Felker Jones, Andrea Troncoso, Youssef Chaker & Laurie’s son Dean, an inspiration for the venture (not pictured: Breck Baig, Caroline Garry) After two wonderful years, JuiceBox Hero is discontinuing service as of June 28, 2019. Obviously, it did not convert. (Yes,

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. Over time, statistics become less relevant; the links you earn in 2019 could go to another, more recent study in 2020. Some events that earned links were intentional—acquisitions and funding announcements, for example.

Marketing 125

Marketing Acquisition Software Review Aggregator 125

ConversionXL

APRIL 10, 2019

feedback pic.twitter.com/9B6bwSTrcp — KlientBoost (@KlientBoost) March 14, 2019. This is also where LinkedIn is an ABM powerhouse for enterprise-level B2B marketers. For starters, boosting these videos was a must. We kept an eye on how these posts performed organically to decide when (and where) to boost them.

PPC 131

PPC Campaign Marketing Sales Cycle 131

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. in February 2019, which made it harder to track even unaware users, both cross-domain and cross-session. The same happens when you use Google’s AMP viewer instead of a signed exchange. Most marketers don’t even know about the signed exchange.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s By 2019, it had surpassed it, with 16,000 monthly queries.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 16, 2021

LinkedIn is the top network for B2B content marketers—96% use the platform. This is closely followed by Twitter (82% of B2B marketers use it). . Views on Twitter increased 62% from 2019 to 2020. Take Jason Bradwell’s The B2B Bite , for example. . Create engaging thought leadership content on social media .

Framework 131

Framework Social Media B2B Audience 131

abovethecrowd.com

JUNE 2, 2021

Could we offer a “dial” to issuers and let them (and perhaps their ad agencies) decide? * * For GS.com , EXCLUSIVE access to GS hot deal might be a critical competitive tool to keep customer acquisition costs low and encourage larger clients to more to our site from a competitor’s. The others are all B2B companies.

IPO 82

IPO Customer Matching Silicon Valley 82