Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?
ConversionXL
NOVEMBER 29, 2018
But rather than spending marketing dollars on expensive, bottom-of-funnel ad buys—or on content that attempts to explain the value of a product—a product-led strategy lets consumers create their own “Aha!” Consumer psychology also suggests why product-led strategies may enjoy more success : Endowment effect. Usage limitations.
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