A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Advertising ?? Advertising isn't dead; you can still buy eyeballs. It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business. During beta-testing they would be guinea pigs.
The Startup Toolkit
OCTOBER 28, 2011
The first is to be able to provide proven funnel costs, from acquisition through creation & sharing. Put this widget on facebook, spend $10k on that display network with this ad, and we guarantee you’ll end up with 500 entries because our acquisition, engagement, creation, and sharing rates are XYZ & Q, respectively.
Duct Tape Marketing
MARCH 16, 2017
With over 400 million users to date, a recent acquisition by Microsoft , and a revamped user interface, LinkedIn seems poised to be the best platform for you to get leads, job opportunities, and keep the conversation going with the white collared community. John Chen is most commonly referred to as the Human Guinea Pig in Content Marketing.
Expert insights. Personalized for you.
261 
Let's personalize your content