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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

All data in aggregate is crap. You can use the segmentation selector framework that outlines three broad buckets: Acquisition, Behavior and Outcomes. " "Focus exclusively on products abc, def, ghi in Florida and products klm in Amsterdam." Advanced segmentation ! The reason is simple. Good stuff, great outcomes.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….

Metrics 137
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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Could we offer a “dial” to issuers and let them (and perhaps their ad agencies) decide? * * For GS.com , EXCLUSIVE access to GS hot deal might be a critical competitive tool to keep customer acquisition costs low and encourage larger clients to more to our site from a competitor’s. Last year, 2020, the AVERAGE IPO was underpriced by 47.9%!

IPO 82