Occam's Razor

JANUARY 12, 2015

All data in aggregate is crap. You can use the segmentation selector framework that outlines three broad buckets: Acquisition, Behavior and Outcomes. " "Focus exclusively on products abc, def, ghi in Florida and products klm in Amsterdam." Advanced segmentation ! The reason is simple.

Analytics 60

Analytics Metrics Web Leadership 60

Occam's Razor

SEPTEMBER 30, 2008

In aggregate trends can hide insights and hence "dirty" the data. Or everyone who comes to your site from Florida. But if you are presenting in excel (or powerpoint) then consider annotating your data as you go along. That will be fantastic at providing some immediate answers. # 2: Segmentation to the rescue!

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

JULY 18, 2011

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. Acquisition. Segment Category #1: Acquisition. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

abovethecrowd.com

JUNE 2, 2021

Could we offer a “dial” to issuers and let them (and perhaps their ad agencies) decide? * * For GS.com , EXCLUSIVE access to GS hot deal might be a critical competitive tool to keep customer acquisition costs low and encourage larger clients to more to our site from a competitor’s. Last year, 2020, the AVERAGE IPO was underpriced by 47.9%!

IPO 82

IPO Customer Matching Silicon Valley 82