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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

But while it was a little less understood outside the payments world, their acquisition of TxVia theoretically gives them some of the plumbing they’d need to create a store of value or couple a Google mobile payments product to existing financial accounts. Greece) might attempt a half-crazy experiment like this.

Mobile 250
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value. Don't start with LTV, it is hard.

Metrics 166