Acquisition Agile Australia Customer Development 
Steve Blank
JUNE 8, 2021
This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.
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Startup Lessons Learned
AUGUST 2, 2008
Its the same with acquisitions. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Expo SF (May.
Startup Lessons Learned
APRIL 14, 2009
Go on an agile diet quickly. With a product development team that is not shipping, any agile methodology will surface major problems quickly. Force anyone who is in customer contact to take the role of the Product Owner and insist that they deliver something new on a short regular interval. (For Perhaps thats a fallacy?
Startup Lessons Learned
SEPTEMBER 2, 2008
In a subscription business, maybe your attrition starts matching your acquisition, balancing like magic. In an eyeballs business, you just cant seem to acquire or activate that next step-up of customers. Or your cost of customer acquisition just magically floats up to match your customer lifetime value.
Startup Lessons Learned
JUNE 21, 2010
To see proof of this, simply observe the results of the large majorities of corporate acquisitions of startups. Fundamentally, the lean startup is a methodology for coping with uncertainty and unknowns with agility, poise, and ruthless efficiency. A startup is greater than the sum of its parts; it is an acutely human enterprise.
Startup Lessons Learned
OCTOBER 7, 2008
The App Store is a channel for customer acquisition. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. Acqusition competition is how new apps get new customers. So what can you do? Then, if your retention is good enough, you can stay there.
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