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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Why Arizona Bay started taking stock from its customers instead of cash. Last spring, Dave Graham , founder of software consulting firm Arizona Bay, learned that a major client, Jumpstart Automotive Media, had been acquired for more than $80 million. But that hasnt deterred outfits like Arizona Bay. The 2011 Inc. 500|5000 List.

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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site?

Analytics 116
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Startup Strategy Roundtable: Top 10 Tech Trends To Watch

ReadWriteStart

Today, the company produces low carbon footprint fruits and vegetables and sells to distributors in California, Nevada and Arizona. However, Deborah is looking for ways to sell her low carbon footprint green house technology to producers, and is in conversations with producers in Senegal and India.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. In early 2011 an acquisition by a Fortune 500 company fell apart. start-ups fail, he says. For Lease. -

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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

Total revenue. The achingly tiny percent of time that the Analyst does segmentation it seems to stop at New vs. For example when you look at your revenue or goal performance it takes a trivial amount of effort to look at All Visits but add to that report the Paid Search Traffic and Non-Paid Search Traffic and get deeper insights.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack.