A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. During beta-testing they would be guinea pigs. So when it's time to advertise, we'll come in with the right message for the audience and probably cut a deal. During ideation, they would brainstorm.

Software Review 261

Software Review Technical Review Viral Software Developers 261

The Startup Toolkit

OCTOBER 28, 2011

The use case is that you’ve got a tall podium in front of a big audience so normal peoples’ voices can reach the world (Tumblr, Reddit). The first is to be able to provide proven funnel costs, from acquisition through creation & sharing. Selling UGC technology (or platforms) is a sticky wicket.

Guinea 28

Guinea Technical Review Startup Widget 28

Startup Lessons Learned

APRIL 14, 2009

In other words, they have learned to grow renewable audiences. Start using some of those customers as guinea pigs for a self-serve version of the product. Do you have any thoughts on scalable customer acquisition in cases where a decent bit of knowledge work has to be invested into each customer?

Customer 167

Customer San Francisco Lean Hockey Stick 167

Duct Tape Marketing

MARCH 16, 2017

With over 400 million users to date, a recent acquisition by Microsoft , and a revamped user interface, LinkedIn seems poised to be the best platform for you to get leads, job opportunities, and keep the conversation going with the white collared community. John Chen is most commonly referred to as the Human Guinea Pig in Content Marketing.

Distribution 58

Distribution Naming Search Guinea 58