Occam's Razor

DECEMBER 9, 2013

The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1.

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

FEBRUARY 3, 2017

Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Social Media – 60.16%. CPA / Sub-Affiliate. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. As social media use has become ubiquitous, influencers and celebrities have come to prominence on each new social network. Treat it like any other acquisition growth experiment.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels. Generating awareness through social media. That puts them in the awareness stage.

Customer 140

Customer Marketing Social Media CPA 140