Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
The launch of the Xbox and Kinect, and the acquisitions of Skype and Yammer happened on his shift. Services (Cloud, ads, music) have a very different business model. Microsoft executed its 20 th -century business model extremely well, but it missed the new and more important ones. What’s Missing?
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