If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. During beta-testing they would be guinea pigs.
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