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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. Of course it's not that simple, and many business plans I've seen (unintentionally) omit many of the true costs of acquisition. During beta-testing they would be guinea pigs.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. Start using some of those customers as guinea pigs for a self-serve version of the product. First of all, they are not selling their product by hand. involved before we go into production. April 15, 2009 3:48 PM Knowist said.

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How to Use LinkedIn Groups to Generate Quality Leads Continuously

Duct Tape Marketing

With over 400 million users to date, a recent acquisition by Microsoft , and a revamped user interface, LinkedIn seems poised to be the best platform for you to get leads, job opportunities, and keep the conversation going with the white collared community. Part 1: Generating LinkedIn leads as a group member. Read about the Group first.