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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Then he'll describe his cutting-edge platform — cloud-based, scalable, distributed version control, continuous integration, one-click-deploy. During beta-testing they would be guinea pigs. Ask a technical founder about his startup, and he'll proudly describe his stunning software — simple, compelling, useful, fun.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Because they have no presence in the market, they have to find distribution channels to bring in customers. Start using some of those customers as guinea pigs for a self-serve version of the product. First of all, they are not selling their product by hand.

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How to Use LinkedIn Groups to Generate Quality Leads Continuously

Duct Tape Marketing

As we mentioned above, being a group member severely limits the amount of content that you can share, and the type of content that you can distribute. If you think that the group is a good place to distribute your content, click on Ask to join, and wait. Part 1: Generating LinkedIn leads as a group member. Read about the Group first.

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14 Entrepreneurs Describe The BHAGs (Big Hairy Audacious Goals) For Their Business?

Hearpreneur

Setting up a publishing company to internationally distribute the book, initially in 3-4 languages. I have some personal travel goals as well – I want to build a raft and sail from Indonesia to Papua New Guinea. The book is almost done, and there are two more BHAG’s on my hit list… 1. Photo Credit: Steve Caponigri.