ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

OCTOBER 12, 2015

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Organic Leads.

Metrics 28

Metrics PPC Marketing Analytics 28

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value. This quarter the goal of our PPC campaign is to get that to $2. "

Metrics 166

Metrics Marketing Search SEO 166