products-page transaction-results 
ConversionXL
APRIL 18, 2019
Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Transactional. But algorithms haven’t always kept pace.
ConversionXL
FEBRUARY 19, 2016
In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization? And recent trends have placed on page UX factors higher in importance that old factors like keyword density.
ConversionXL
JUNE 19, 2019
Product market fit: Value hypothesis is validated. Value hypothesis: why a customer is likely to use your product. The role of product marketing is to define and operationalize the context. Use product lifecycle marketing to map campaigns to the stage of your product. Decline stage: product sales start to shrink.
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