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What to Expect When Developing an App in 2021

Up and Running

The mobile-savvy nations are China, Norway, United Kingdom, Japan, and Australia. What is your customer acquisition cost? What metrics are you tracking? According to the Payments Industry Intelligent report, by 2022, the forecast value for mobile payment apps will reach nearly $14 trillion. Smart clothes. 1-2 months?

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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. Direct Traffic (I get a lot of it!)

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