Acquisition Revenue Sales Cycle Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
Up and Running
OCTOBER 7, 2019
Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Monthly recurring revenue (MRR): an indicator of the health of the company, it shows how successful your business is at growing its customer base and retaining customers.
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Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. This is obvious. Marketing first. Product second.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. This is obvious. Marketing first. Product second.
ReadWriteStart
MAY 12, 2011
She has, thus far, not done any other formal customer acquisition initiative. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r. He is seeing excellent results. Following a guerrilla p.r.
ConversionXL
APRIL 7, 2021
Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) That’s a high level view, now let’s walk through an example scenario for each: Most B2B sales cycles are account-based and not end-user-based.
ConversionXL
NOVEMBER 5, 2020
I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Choose to expand vertically or horizontally. For ambitious agencies, taking an MVP approach can unlock incredibly lucrative revenue streams. For us, that priority was the sales pipeline. Most B2B buyers know this.
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