Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Facebook Advertising's Offline Impact. #5:

Metrics 165

Metrics Advertising Marketing Social Media 165

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. The spread between your LTV and blended CPA determines either your profitability or your rate of growth, and a high valuation depends on balancing these two factors.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

JANUARY 19, 2015

But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” You should be able to convert at least 5-15% of your audience. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Hearpreneur

SEPTEMBER 16, 2015

Ori had been working in advertising for 7 years but had been waiting to find the right start-up opportunity. When we were deciding what to call our new PR agency we started by writing down a bunch of words that describe what we do, that we felt passionate about. Thanks to Michael Harris, Uproar PR ! #15 No one else.

Naming 48

Naming Entrepreneur Haiti Nigeria 48

Up and Running

FEBRUARY 9, 2015

Those of you that have had the opportunity to go to college, I am quite sure that you probably know someone who is a CPA and someone who is a lawyer and you want to add those two people to this kitchen cabinet as well because you need professional advice. This is not that much money and you will go through it very quickly. I love Indiegogo.

Social Media 60

Social Media Small Business Software Review Technical Review 60