A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Advertising ?? Advertising isn't dead; you can still buy eyeballs. It sounds simple: The average cost of acquiring a customer is $C (advertising, sales, support, doing demos) and the lifetime revenue you get from that customer is $R, so if C < R you have a business. During beta-testing they would be guinea pigs.

Software Review 261

Software Review Technical Review Viral Software Developers 261

YoungUpstarts

DECEMBER 15, 2020

For example, provide guinea pig cage or reptile cage cleaning for people who don’t want to do it themselves. If you don’t mind being a pooper-scooper, advertise that you can come out on a weekly basis to clean up the backyards of customers with dogs. You can offer general pet packages as well as holiday packages.

Guinea 147

Guinea Affiliate Advertising Social Media 147

The Startup Toolkit

OCTOBER 28, 2011

The use case is that you’ve got a tall podium in front of a big audience so normal peoples’ voices can reach the world (Tumblr, Reddit). We had a client put a 30-field registration form in front of the creation bit and then wonder why our advertised conversion of 25% was… slightly different than their experience.

Guinea 28

Guinea Technical Review Startup Widget 28

Duct Tape Marketing

MARCH 16, 2017

For example, some groups restrict you from sharing self-promotional posts, sales advertisements, and content that offers no real benefit to the group’s overall objectives. For example, since my field (content marketing) is somewhat related to Advertising, LinkedIn places it at the top. and recommends groups for you to join.

Distribution 58

Distribution Naming Search Guinea 58