How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) A popular way is to include the cost of re-engagement campaigns in the acquisition cost. You’ll find examples of using both customer and MRR churn rates.
Let's personalize your content