YoungUpstarts

DECEMBER 9, 2013

Nobody wants an email inbox clogged with general promotional emails, for example, or a Facebook newsfeed dominated by gratuitous updates to your company’s page… much less a breach in personal privacy! You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns.

Customer 170

Customer Technical Review Florida Cofounder 170

Duct Tape Marketing

OCTOBER 27, 2017

As a marketer, you want to get the most out of all the channels available to you. They’re important for networking, brand building, and lead generation. You set up meetings with potential partners, customers, and dormant leads who finally seem ready to take the plunge. Here’s what they advertised-.

Marketing 50

Marketing Redemption Channel SMS 50

Rob Go

AUGUST 10, 2011

However, calculating this for a brand marketer like Tide is very different than for a lead generator like Lending Tree. For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales.

Advertising 62

Advertising Valuation Channel Distribution 62

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I still made money from advertising that went on the website. I then went and found a university student who was interested in internet marketing.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 39

Social Media Media Framework Advertising 39

YoungUpstarts

DECEMBER 1, 2013

Or maybe you offered an online deal to new customers, only to realize that the discount you advertised was a little too generous and wouldn’t allow you to make any profits. Your one-time marketing failure has convinced you not to try again. Yes, marketing is far from certain. Excuse # 3: “If I just had XYZ gadget…”.

Florida 182

Florida Cofounder Tampa Hiring 182