The 4 Keys to Building Brand Loyalty with Millennials
Up and Running
AUGUST 11, 2016
For those who want to tap into this Millennial potential, there are four keys to building and retaining those customers: authenticity, digital messages, multi-channel marketing, and incentives and rewards. Reynolds Wrap didn’t spend money on advertisements, better shelf placement, new slogans, or new product development. Authenticity.
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