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Changing the Social Channel

Duct Tape Marketing

I plan to challenge the thinking that social networks are really channels and, in fact, make a case for things like clarity, culture, content and method as the most important channels of a social business. A lake like body of water formed when a river changes course leaving behind a standing body in the old channel.).

Channel 67
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Transcript of How to Prepare to Sell Your Business

Duct Tape Marketing

You can imagine the dealers advertiser on auto trader and cars.com, and their website, and all these different places, and sending that data, in all those different places and updating it every day would be a lot of labor to do manually. Matt Watson: Based in the Kansas City area. John Jantsch: That’s what I thought. Matt Watson: Yeah.

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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 37
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Transcript of What Does the Future of Podcasting Look Like?

Duct Tape Marketing

Pretty much everybody is putting it as a channel that they have to be playing in. And it helped to legitimize the space, which has made advertisers perk up and want to know more about it, and so more is being spent on content and measurements and now, where we are today. You can’t see Missouri today. Not been pleasant.

Audio 38
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

ADVERTISEMENT. ); ); ); Home » emedia and Technology. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Advertising/Sales. Advertising Systems. Advertising and Public Relations. 2008 FOLIO Award Winners. Digital Editions.

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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] Well, without question, I, I think because the, the market has been flooded, not only right advertising, but with practitioners. There seems to be a lot more emphasis on this idea. Great question.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation. John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. Grant Baldwin: I would totally agree with that. Let’s get into some nuts and bolts.