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29 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My research was valuable enough for a large corporation that is known for creating a popular operating system to give us about $250K in funding. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. I was a Ph.D. Photo Credit: Meg Brunson.

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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

Why (and how) you should let your customers do the advertising for you written by Guest Post read more at Duct Tape Marketing. When I first launched Hatchwise, I was still running an internet company I had started previously, called MyCustomLogo, which relied almost 100% on PPC ads to bring in new sales. I was successful.

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Using Negative Keywords To Attract Highly Qualified Customers

ConversionXL

Negative keywords are easy to overlook, but can be critical to finding your target market with PPC. Erin over at PPC Hero wrote a really great piece demonstrating how negative keyword match types work , including a really helpful chart. Connecticut Cheese Challenge. You spend time carefully crafting your keyword list.

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