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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. The company limits costs through a management and distribution structure that serves multiple stores in a geographic area. It’s worked out: The black bar is when Drift committed fully to “conversational marketing.”

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

Does the distribution match your goals? If you truly want to kick it up a notch as a SEO please please please go to the Goal and Ecommerce / Conversions reports and apply your organic segment, stretch the time period, and report (aggressively) how well your SEO efforts are delivering value to the business. Start a conversation.