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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

FEBRUARY 17, 2021

Third-party cookies are the new Flash. Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Now, reluctantly, Google is, too. Ad platforms will keep selling inventory.

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Caching Algorithm Advertising Metadata 140
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Better, Cheaper, More Convenient

Rob Go

JANUARY 21, 2016

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). And they are able to do this by circumventing traditional distribution taking advantage of the internet.

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