YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Paid advertising can be expensive, and if not optimized, the spend can quickly outweigh profit. Display Advertising. Raw Traffic.

Channel 165

Channel PPC Marketing SEO 165

Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. Here are a few useful tips to maximize your eCommerce sales during Christmas and the ongoing holiday season. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

MARCH 3, 2016

That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. What this report will tell you: If you’re running an eCommerce site, this report is essential for day-to-day use. PPC Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

AUGUST 11, 2015

I want to know what Social Network people are coming from. Do notice the clever use of the filter (Social Source Referral Exact Yes) above. It was deeply frustrating to keep track of social networks (they come and go every day!). Lastly, remember the hypothesis that most Social consumption is mobile?

Analytics 60

Analytics Customer Metrics eCommerce 60

Duct Tape Marketing

MAY 4, 2016

Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

OCTOBER 24, 2016

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Take a look at the first row above.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. By Gagan Mehra. I agree to get emails.

Acquisition 111

Acquisition Software Review PPC Analytics 111