Up and Running

AUGUST 28, 2018

Revisit and update it regularly by comparing your forecasts to your actuals and adjusting as necessary. Target market: Who is your ideal patient? Here’s a brief example: The problem : There is a lack of affordable pediatric and gynecological care available in coastal areas of Lane County, Oregon. Target market.

Business Plan 72

Business Plan Technical Review Exit Strategy Oregon 72

Up and Running

MARCH 6, 2015

I have to admit, I’m interested in seeing restaurants offer more vegetarian options, and I’m really hoping Neurogastronomy comes to Eugene, Oregon! If you’re serious about your research, also be sure to have a look at the “What’s Hot Culinary Forecast” compiled by the National Restaurant Association.

Business Plan 60

Business Plan Technical Review eCommerce Connecticut 60

Up and Running

NOVEMBER 13, 2012

There are no good Chinese restaurants in Eugene, Oregon.”. Solution - Too many entrepreneurs start with a solution: a product or service that they think the market needs without first identifying the problem they are solving. For example, if you have a new shoe company, it would be tempting to say that your target market is “everyone.”

Elevator Pitch 166

Elevator Pitch Forecast Oregon Differentiation 166

Up and Running

JULY 31, 2014

Don’t set a sales goal or a sales forecast with a hundred line items in there. You’ve got a three year forecast with your goals, monthly for the first 12 months, and then yearly for the next two years. Think about big categories: salary, marketing, sales, rent, utilities. How much am I going to sell? What’s realistic?

Software Review 74

Software Review Sales Acquisition Small Business 74

Up and Running

MARCH 13, 2019

There are no good Chinese restaurants in Eugene, Oregon.”. Too many entrepreneurs start their elevator pitch by describing their solution: a product or service that they think the market needs. Know your target market. Market segmentation. How big is your potential market? Describe your solution.

Elevator Pitch 140

Elevator Pitch Video Forecast Oregon 140

Up and Running

JULY 3, 2015

Lara Galloway ( @mombizcoach ) joins the show to discuss niche marketing. What is niche marketing (with Lara Galloway, the @mombizcoach)? You don’t understand where your market is coming from and going. We have Lara Galloway, an author, speaker, business coach here with us to talk about niche marketing so hi Lara.

Internet 60

Internet Marketing Lean Small Business 60

Up and Running

AUGUST 7, 2015

He’s been in the business for about 30 years and while he’s the founder of Park&Co, the advertising agency, he’s also a professor of storytelling in the Executive Master’s of Sustainability Leadership at Arizona State University. Park: Hey anything can happen in Eugene, Oregon. Peter: It sounds like fun. Jonathan: That’s great.

Audience 60

Audience Audio Cofounder Elevator Pitch 60