YoungUpstarts

AUGUST 17, 2016

In the past, the way a product launch worked was by hiring a PR agency, meeting with reporters during a press tour, and watching the articles pile up on launch day. The media no longer plays such a big role in product releases due to the vast technological advancements and cultural shifts toward the Internet.

PR 100

PR Developer Product Indianapolis 100

Duct Tape Marketing

OCTOBER 5, 2017

And often times, it won’t even be your product. Every product—no matter how small—should be thinking about the brand. Or maybe you have a major product issue you need to address first. Aggressive and authoritative on social media, pastoral and calm across your website, and bland and voiceless in your email marketing.

Indianapolis 44

Indianapolis Differentiation Social Media Audience 44

ConversionXL

APRIL 24, 2019

The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. There are five types of moats: Low-cost production; High switching costs; Network effects; Intangible assets; Efficient scale. Low-cost production. GEICO didn’t stumble upon low-cost production as its moat.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

The Next Web

JANUARY 18, 2014

Which is exactly why they’re a problem: Given that clichés are the phrases that have struck our eardrums uncountable times, we either don’t associate them with particular ideas and products, or we associate many products and ideas with a particular cliché. Entrepreneur Social Media Analysis and Opinion How-To''s'

Indianapolis 166

Indianapolis Social Media Media Advertising 166