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7 Questions to Evaluate Your Brand’s Health

Duct Tape Marketing

Aggressive and authoritative on social media, pastoral and calm across your website, and bland and voiceless in your email marketing. You can give a prospect whiplash by switching voices and style from one advertisement to the next. A few areas to check include: Social media – Do you have a strong following?

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Developing A PR Strategy For Your Small Business’s Product Launch

YoungUpstarts

An influencer is someone in your industry who is viewed as an expert and has a large following on social media. As you know, there are some social media users who have a lot of followers but their posts don’t receive any likes or retweets. Cameron Johnson is a business consultant and social media expert.

PR 100
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Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

For example, it’s financially feasible to build a competing motor speedway in Indianapolis. But it also widens the moat in other ways, with hard-won backlinks and engaged social media followings. The increasing competitiveness in organic search and social media has deepened that moat for new entrants.

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Writing novice? 6 best pieces of advice from successful authors

The Next Web

In Kurt Vonnegut’s list of rules for writing with style , he explains how much better his writing is when it sounds the way he talks: I myself find that I trust my own writing most, and others seem to trust it most, too, when I sound most like a person from Indianapolis, which is what I am. Never write more than two pages on any subject.