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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years.

Search 71
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Why Online Reviews Are Almost As Good As Actual Referrals

Duct Tape Marketing

Jason Keeler is the Director of Digital Marketing at EAG Advertising & Marketing , Kansas City’s small business ad agency. Entrepreneur Lead Conversion Lead Generation Referral Marketing Small Business Jason Keeler' He’s an avid Royals fan and a lover of all things related to internet marketing.

Kansas 74
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . Outbound marketing and advertising create demand. Google gets the horses to water, but your site and its content must get them to drink.

SEO 28
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SEO for Growth

Duct Tape Marketing

He interviews authors every week about the latest in modern marketing and, for this week’s episode of the Duct Tape Marketing Podcast, Doug interviews me and Phil Singleton, CEO of Kansas City SEO & Web Design. Phil and I are co-authors of SEO For Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.

SEO 28
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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

That’s all that they you’re brought in for, and others to speak more for, let’s say, lead generation, for some type of coaching, or consulting, or marketing, or some type of service based business that they’re offering or operating on the back end. The steak house, not the buffet. Is it Q something?

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. ADVERTISEMENT. ); ); ); Home » emedia and Technology. Advertising/Sales. Advertising Systems. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

.” There is so many reasons to get good at this and look at this as a legitimate channel, even just for lead generation. That’s one way to generate revenue and to build your business, but there’s a lot of ways that you can use speaking to market other parts of your business as well. How does that even work?”