Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. " [The answers can be: A tv ad, A radio spot, A google (:) search, You received a catalog etc, wordsmith your options.]. Why should care about offline at all?
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