How to Supercharge your Content Marketing with Paid Advertising


While we’ve often talked about organic Content Marketing, today we have guest blogger and entrepreneur, Garett Gan sharing his views on Content Marketing with paid advertising. 8 Platforms to Supercharge your Content Marketing with Paid Advertising.

The rise of native advertising

The Equity Kicker

The central argument is that in the way IBM fought to protect their PC platform and missed the Windows opportunity and Microsoft fought to protect its Windows franchise and missed the web opportunity Google will fight to protect their search platform and miss the native advertising opportunity.

Trending Sources

The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Integrated Advertising.

Facebook is a powerful advertising platform

The Equity Kicker

You can see from the charts above (originally on Techrunch ) that Facebook is getting stronger and stronger as an advertising platform. So long as advertisers are spending rationally, which is a good first order assumption, then if ARPUs are rising then ads are becoming more effective.

5 Relatively Simple Steps to Dominate Local Search

Duct Tape Marketing

5 Relatively Simple Steps to Dominate Local Search written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Would be buyers turn to search engines on laptops and mobile devices before they look anywhere else.

Where Is My Search Engine Traffic?

Blogtrepreneur | Entrepreneur Blog

You need to explore all avenues of getting traffic, and search engines are the primary way users will locate your site. So why aren’t you ranking in the search engines? Evaluate some of the common problems below and see if they help in your search.

5 Local Search Tactics You Must Employ Today

Duct Tape Marketing

5 Local Search Tactics You Must Employ Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Search is pretty much everything these days. GeoTarget your social media advertising with local personalization. Local Search Moz

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9 Tips for Making Your Offline Advertisements Super Effective

Up and Running

Make sure that you have a call to action on your offline advertisement and that you can track it in some way. The key is to be selective as to what type of offline advertising you choose, as you want to make sure you are directly targeting your customer base.

How do I know where to advertise?

A Smart Bear: Startups and Marketing for Geeks

Adventurous Advertiser writes: I’m ready to spend my first $1000 on something other than AdWords. At Smart Bear I tried literally a hundred campaigns: paid search, trade shows, postcard mailers, newsletter sponsorships, and magazine ads (yes, print!).

How to Dominate Local Search Results for Your Business

Blogtrepreneur | Entrepreneur Blog

Now that the Internet is a huge force behind the success of any business, domination of local search results is vital to the growth of your brand. While some businesses think they have done enough to get seen, others know the tricks of the trade to reach the top of local search results.

The Future of Search

Blogtrepreneur | Entrepreneur Blog

Over the years, search has changed drastically. Not only is search valuable for the everyday audience, it has also became highly essential for businesses over time. Yelp – Local Yelp search results make finding the perfect business a snap.

How to Get the Most Out of Pay Per Click Advertising

Duct Tape Marketing

How to Get the Most Out of Pay Per Click Advertising written by John Jantsch read more at Duct Tape Marketing. To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. Average monthly searches.

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Search Behavior: A Case Study with SurveyMonkey and iAcquire

Blogtrepreneur | Entrepreneur Blog

iAcquire , a full-service digital marketing agency, recently joined forces with SurveyMonkey to issue a “State of Search” study. Here is the first of a three-part infographic series featuring compelling data on how and what people are searching on the Internet. This first infographic will answer questions like: “What do people search for?” “Who and “Are paid search listings effective?” Around 65 percent of users do not click on search advertisements.

Paid Search: Are You Wasting Your Money?

crowdSPRING Blog

Are you wasting your money on paid search? Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Some people also refer to paid search marketing as SEM (search engine marketing).

The 5 Minute Guide To Cheap Startup Advertising


At this point your co-founder turns to you and says: “What are we going to do with the $300 we have stashed away for advertising?” Two Key Advertising Strategies. The half-life of advertising traffic is zero. Strategy #2: Use Advertising to Test.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Facebook Advertising's Offline Impact. #5:

New Ways to Advertise on Social Media

Inc Startups

Digital marketing evolves at rapidfire pace, and with all the attention paid to social media these days, it should come as no surprise that its advertising changes seem to lead the pack. Including the advertising developments since then, LinkedIn has.

A brief and not-so-kind history of web advertising

The Equity Kicker

You could chart the history of web advertising like this (quotes from Adrian Saunders/ ): Display ads from Yahoo and AOL: “Incredible returns! Ultimately the important question is: is web advertising moving forward? Advertising

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales

Duct Tape Marketing

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing. And social media and search marketing, used properly, helps you skyrocket your local sales. Studies indicate that there has been a tremendous growth in the local, mobile search volumes over the past few years. He covers local search optimization, organic search tactics, and social media marketing strategies.

Social Discovery Is Pushing Search and Social Closer

Social Discovery Is Pushing Search and Social Closer. Persistent rumors of a Facebook search engine, Google s efforts to integrate Google+ into its search results and Microsofts addition of Facebook tagging into Bing results. Social Search Is the Web’s New Disruptor.

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank).

Lean Marketing: Facebook advertising for newbies

crowdSPRING Blog

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. Paid search allows small business owners to easily set simple, reasoned goals and then, based on the data collected, make adjustments and decisions rationally.

Beyond the search box - is search innovation dead?

Don Dodge on The Next Big Thing

We all use web search engines every day. There are about 3 Billion search queries every day around the world. We hear pundits say that search hasn't advanced much beyond the search box and 10 blue links. Pundits would have you believe search innovation is dead.

6 Habits of Highly Effective AdWords Advertisers

Inc Startups

Paid search advertising can be a font of important leads and sales--as long as you''re not wasting your ad dollars on poor strategy. Unfortunately those advertisers waste an average of 25 percent of their budget, primarily because they fail in a few key areas.

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What You Should Know about Programmatic Advertising

Inc Startups

If you''ve been using paid search for a while and haven''t tried "programmatic" ads, now could be a good time for a change

Why Bing May Become Your Search Engine of Choice

Duct Tape Marketing

And, Graph Search finally got turned on for my account. Graph Search is the long-awaited jump by Facebook into the world of search engines powered by Microsoft’s Bing. All of a sudden there’s a Yelp like search function for nearby places that, say, my friends like.

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10 Proven Methods to Optimize Your Videos for Search

Blogtrepreneur | Entrepreneur Blog

If you’re looking for effective ways to advertise your new website or startup, don’t forget the power of video. Internet surfers, and especially young people, conduct searches on Youtube second only to Google. Rich snippets are used by Google to describe your content in search results.

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Pinterest's Monetization Plan: Charge Advertisers Up to $2 Million

Inc Startups

Pinterest''s first advertising product isn''t available just yet, but Advertising Age reports the social network is asking for commitments of between $1 million and $2 million from marketers interested in buying ads on the platform.

5 Simple Steps for Do-It-Yourself Search Engine Optimization

Duct Tape Marketing

Our research shows that following this process over one year produces high quality free website traffic equal to that from a $100,000 paid search engine advertising campaign. Find the ten keywords that have the highest search volume and the lowest level of competition.

Cars: The Next Big Advertising Platform?

Inc Startups

You'd think searching for categories of local deals when you're in the mood for shopping and out in the world with your wallet on the ready would be more relevant than wading through Groupon or Living Social deals in your email inbox when you're sitting in front of a computer.

Pinterest's Monetization Plan: Charge Advertisers Up to $2 Million

Inc Startups

Pinterest''s first advertising product isn''t available just yet, but Advertising Age reports the social network is asking for commitments of between $1 million and $2 million from marketers interested in buying ads on the platform.

Hard Truth About Search Optimization

Inc Startups

Search is key to online marketing, but it can't do everything for you. The fact is, most clicks from search go to a just a handful of websites. But making it work is tough because not all sites search equally. More than ever, the 80/20 rule seems to rule search.

Search is amazing compared to 10 years ago at AltaVista

Don Dodge on The Next Big Thing

We all use web search engines a lot.about 3 Billion times a day around the world. We hear pundits say that search sucks , or hasn't advanced much beyond 10 blue links. Eleven years ago I was director of engineering at AltaVista, the best search engine in the world at the time.

3 Things to Know About Facebook's Graph Search

Inc Startups

Facebook's newest feature could mean great news for advertisers--if users are willing to play along. It's called Graph Search, and the idea is to enable users to search for people, places, photos, and interests within their Facebook network. Data, data, and more data.

Three Advertising Techniques With The Power Of Change


The number one goal of advertising is to get people to take some sort of action. To narrow it down, here are three methods with proven results: Online Video Advertisements. According to the same site, Americans view close to 10 billion online advertising videos every month.

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Online Directories: The Ultimate In Business Advertising


Local business advertising. From a business point of view, online directories offer small businesses the perfect advertising venue, with so many people looking for all kinds of services, it provides a company maximum exposure that is cost effective. Search engine visibility.

Why Your LinkedIn Profile Can Make The Difference in Your Job Search


Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. To avoid falling into either of these traps, search for keywords that you’re thinking of using in your own profile.

Facebook Fuels Online Advertising Start-ups

Inc Startups

Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange. But several marketing start-ups already predicted the increasing power of the social network in online advertising--by the boost its giving their own businesses.

Tattoo Advertising! Brands That Use Your Body For Marketing

Mike Michalowicz

Advertising keeps getting more creative as time goes by. A newer type of advertising includes tattooing companies logos on your body as permanent ads. Below are some of the tattoo advertising examples I came across.

Digital Advertising Is Broken: Three Alternatives For Businesses Looking To Monetize Their Website


Websites, they claim, need advertising revenue to survive. More than being vehicles of marketing and revenue, this means that resource-hogging advertisement networks are often vehicles for malware. by Max Emelianov, CEO of HostForWeb.