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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

Even though the old saw, “there is no bad PR” is still widely subscribed to, real damage can be done when an attempt at a PR stunt fails, in truth the damage done to a sponsoring company’s reputation can be immense (not to mention the expense). Two trains were designated to travel around Texas to advertise the event.

Missouri 102
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Why Good Design is More Important Than Ever for Your Business

crowdSPRING Blog

Let us count the ways… A Missouri University of Science and Technology study used eye-tracking to determine that website visitors needed a mere 180 ms to form a first impression. Marketing studies show that the average American is exposed to around 5,000 advertisements and brands per day. First impressions matter.

Design 78
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Why Publishing A Book Helps Build Your Credibility

Duct Tape Marketing

Well, without question, I, I think because the, the market has been flooded, not only right advertising, but with practitioners. They all have a bad reputation. There seems to be a lot more emphasis on this idea. Michael DeLon (08:15): Oh yeah. Well, I can, I sell to people now in 12 or 13 countries. Michael DeLon (18:17): Well, no.