Up and Running

JULY 26, 2016

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 3, 2022

They are so named for their acronym coined by Dave McClure, AAARRR : Acquisition (generating leads and gaining new users); Activation ( getting customers to use the product more often); Revenue (crosses over into pricing strategy); Retention (reducing churn and influencing repurchasing); Referral (influencing customers to refer others).

Framework 102

Framework Marketing Acquisition Retention 102

www.launch.co

JULY 25, 2012

Ive been focusing on this question for the past year, and Ive got some early thoughts on the journey "Good to Great to Excellent." [ Yes, Im referring to "Good to Great," the excellent book by Jim Collins. Competition is fiercer, winners win more and every vertical has many more losers. BuySellAds - Not all advertising is evil.

Technical Review 54

Technical Review Jordan Audio Los Angeles 54