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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Look at Viddy & SocialCast.

SEM 379
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The Stairstep Approach to Bootstrapping

Software By Rob

The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Lifetime value.

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10 Essential PR Tips for Startups

mashable.com

Erica Swallow is a technology and lifestyle writer. As a tech journalist, I’ve been pitched by hundreds of companies and have developed a taste for what works and what doesn’t. In fact, an interesting study, infographic or other data sometimes warrants its own pitch. Facebook’s iPad App Finally Arrives [PICS].

PR 103
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The Stair Step Method of Bootstrapping

Software By Rob

The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Lifetime value.

article thumbnail

The Stairstep Approach to Bootstrapping

Software By Rob

The lifetime value (LTV) of nearly all of these products was not enough to warrant anything except “free” traffic from an organic source like Google or the WordPress plugin repository. But when you’re selling something that has an LTV of $10-15 dollars, you just can’t make paid advertising work. Lifetime value.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Guess which technology we have the least trouble with. You have a CEO that clearly hasn’t taken the time to understand a technology platform. who forms technology biases based on old Visual Basic stereotypes or shallow interpretations of. ability based on one of many technologies. March 25, 2011 at 1:36 pm.

Java 107