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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 198
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Ardent 1: Supercomputers Get Personal

Steve Blank

The VP of Sales and I flew to Providence to convince Andy van Dam at Brown to join our company, or at a minimum lead our advisory board. Unlike Intel chips, MIPS chip architecture also made it possible to plug in a math co-processor. to move their applications to our unique machine architecture.

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Vision versus Hallucination – Founders and Pivots

Steve Blank

It was great to watch him embrace the spirit and practice of customer development. He was constantly in front of customers, listening, selling, installing and learning. Or by then other customers would tell us something quite different. Which required Ben hearing from the same customers I did.

Founder 316
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The curse of prevention

Startup Lessons Learned

It’s important to invest in good architecture so that your website will scale once customers arrive. If you make that investment, and then customers arrive, and the site stays up, most companies will reward the people who built the architecture and, thus, prevented the scaling problems.

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Embrace technical debt

Startup Lessons Learned

For example, at a previous virtual world company , we spent years developing an architecture to cope with millions of simultaneous users. The downside was that we had to combine dozens of projects whose internal architectures, coding styles, and general quality varied widely. Sometimes quick and dirty actually incurs less debt.

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Less is More, More or Less

Steve Blank

In Customer Development the goal of a minimum feature set is to pare the features of the first product release to the minimum necessary for early customers. We had put together an advisory board, and one of our advisors was the VP of Database Marketing at Schwab. Filed under: Customer Development , E.piphany.

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How to Name Your Startup

www.rocketwatcher.com

Most startups start out with only 1 or 2 offerings and often aren’t thinking about how things might fit into a naming architecture. advisory board. advisory council. customer development. customer retention. customer service. At IBM naming was a real issue. Nor should they, I think.

Naming 41