article thumbnail

Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Building an Advisory Board In my travels outside the building I kept my eyes out for articulate and visionary scientists and engineers who had expertise we lacked, and were willing to help in an advisory capacity. I set up an advisory board as a vehicle to get these industry experts engaged with the company and product.

Engineer 221
article thumbnail

Target market advisory boards

Austin Startup

For startup founders, it’s never too early to start thinking about putting together a target market advisory board. I tend to think of this group as distinct from the business advisors with whom you may discuss operational strategy, but all the better if there is an overlap in capabilities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best of Breed

thebarefootvc

These vertical solutions would focus on specific pain pain points in the enterprise, such as logistics or customer relationship management. The competitive landscape should be a very comprehensive overview of the market you are operating in – companies that are ancillary to your core business should be included.

article thumbnail

5 Key Tests When Assessing Your Business Idea

YoungUpstarts

For example, the 2017 eligibility requirements for consideration in the Deloitte Fast 500 include being in business for a minimum of four years, having fiscal year 2013 operating revenues of at least $50,000 USD, and fiscal year 2016 operating revenues of at least $5 million USD with a growth rate of 75 percent or greater.

article thumbnail

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

Perhaps the solution to the “punt on the topic&# is to try to get a marketer who has a feel for the “Market Type/Positioning&# question on a startup’s advisory board once the Discovery data is in. As for #3. I agree completely. That’s exactly the point I was trying to make (perhaps badly) with the post.

article thumbnail

Looking for Funds in All the Right Places

Austin Startup

These connections are likely best when firms are networked with other sources of capital vertically (angel groups, venture debt, private equity and investment bank relationships) and horizontally (in-market and out-of-market venture capital firms). He is a partner at Capital Factory and a board member of the Austin Technology Council.