Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc.,

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

JANUARY 28, 2013

", and the page is exactly the same for me in California or someone in London? A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Why is it that when I visit www.3m.com I really like the big boxes, big text.

Web 164

Web Design Marketing Security 164

Occam's Razor

FEBRUARY 9, 2015

You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. Even if organic social exposure on top channels are approaching sub 5% of your followers! Identify channels that are more effective for your competitors.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

affiliate and referral marketing on the web. aggregation. California Israel Chamber of Commerce. Roku Channel Store. Custora â?? customer retention, churn reduction, lifetime value. free/cheap web customer relationship mgmt software. Highrise â?? small business CRM. Zferral â?? marketing automation software. advertising.

Software Review 53

Software Review Technical Review Startup 53