7 Incredible Web Design, Branding, Digital Marketing Experiences
Occam's Razor
JANUARY 28, 2013
They use geo/ip to work out where I am. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. I press a button and – boom! – Music! It is not that hard to do this. They work out my local time.
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