article thumbnail

The Traveling Tribe: Planes, Trains and Automobiles

Up and Running

As the Director of Sales for Palo Alto Software, I am required to travel all over the country to meet with our retail, affiliate and reseller partners. Some of my favorite programs are Hotels.com (every 10th night gets you a free night), Alaska Airlines and Enterprise Rental. a possible future blog post). Take your watch off.

article thumbnail

Standard Metrics Revisited: #3: Bounce Rate

Occam's Razor

Are your email, affiliate, other marketing campaigns yielding low bounce rates? Action : First, stop bidding on those keywords, then do a deeper analysis of how good your landing pages are, and your other campaign attributes (maybe your campaign for refrigerators is being targeted to people only in the great state of Alaska!). #5:

Metrics 120