Solving the Low-Budget Online Marketing Dilemma
A Smart Bear: Startups and Marketing for Geeks
MAY 14, 2013
Stop me if you’ve heard this one: Your bootstrapped startup is finally off the ground. You’ve heard banner ads don’t work well, but they’re cheap, so you start throwing $600/mo into an ad network and trust your web analytics to tell you whether it’s working. Maybe your ads suck? We believe less than 2x.
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