crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. Your content’s value is measured by how useful it is to that audience.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Here’s the secret that smart marketers hold close to their heart: marketing your small business doesn’t have to cost a fortune. Your content’s value is measured by how useful it is to that audience.

Small Business 48

Small Business Marketing Technical Review Audience 48

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Third: who is your audience?

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

OCTOBER 21, 2014

Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads. Does the funnel begin on the clickthrough to the site? That is the cost and revenue data that enable you to look at things like ROAS (return on advertising spend) vs ROI (which can include margin). What Do You Do About Conversion?

Analytics 113

Analytics Software Review Metadata Campaign 113