ConversionXL

APRIL 29, 2013

Though it seems counter-intuitive to not go right for the sale, according to Sirius Decisions, 80% of “bad leads” that sales teams disqualify due to lack of budget or timing do go on to buy within 24 months. Gleanster Research also reports that 50% of leads are qualified but not yet ready to buy. The 4 Stages of Relationships.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

leananalyticsbook.com

AUGUST 19, 2012

There are three criteria you can use to help choose your OMTM: the business you’re in; the stage of your startup’s growth; and your audience. Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. First: what business are you in?

Metrics 58

Metrics Clickthrough Lean Analytics 58