Affiliate Bootstrapping Channel Customer 
A Smart Bear: Startups and Marketing for Geeks
APRIL 29, 2013
Even after the first hundred customers, half of those were serendipitous one-offs, not representative of repeatable, controllable customer acquisition, and the scale of the data isn’t statistically significant. The answer for a funded startup is “Bid as much as possible, to get as many customers — and data!
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 13, 2012
Hustle up a few hits of press to inject some new customers this month. Find a consistent reseller channel, like an agency who needs your service fifty times a month. Set up an affiliate program and sell bloggers and consultants on how much money they can make. Offer an annual plan for a discount to increase immediate cash-flow.
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Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Very simply, your cost to acquire a customer needs to be lower than the value of that customer (lifetime value). Forget about traction and hockey stick growth.
blog.traindom.com
NOVEMBER 29, 2010
Traindom Traindom Customer Login Sign Up Affiliates Support Information Marketing Conversations 36 places where you can submit your startup for some coverage October 4th, 2010 § 45 Photo used under Creative Commons from theparadigmshifter So you have a new startup company and want some coverage. YouNoodle 33. Lovely Pages 34.
Steve Blank
MARCH 22, 2016
The radio show airs on SiriusXM Channel 111 (weekly Thursdays at 1 pm Pacific, 4 pm Eastern). Nigel : … We’ve done a pretty decent job … bootstrapping with limited resources — trying to figure out different ways to get work done and move the needle without actually spending any money. ” . … We knew we could do that.
Up and Running
MAY 23, 2016
A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door.
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