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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

These communication channels also provide valuable insights into customer behavior to improve retention strategies. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate.

Retention 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track. Traffic from direct links, such as an affiliate link or news source. Traffic from social media platforms.

Metrics 105
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Investors are also mining for leads such sources as: – product crowdfunding sites ( Indiegogo *); – tech communities ( Producthunt ); – angel group platforms ( Gust ); – expert networks (e.g., 1) Manage the firm .

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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Perhaps they’re enrolled in a formal affiliate program. Or maybe they’re volunteering their time in your community forums, helping new customers grow. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Or maybe they’re actively adding collaborators to their Trello boards.

Retention 101
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Perhaps they’re enrolled in a formal affiliate program. Or maybe they’re volunteering their time in your community forums, helping new customers grow. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Or maybe they’re actively adding collaborators to their Trello boards.