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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. How will you act?

B2B 94
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

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article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This isn’t just about offering your customers a break on price, however. This is about creating unique, interesting promotions to attract new customers and retain existing ones. Think about creating add-on discounts to incentivize customers to spend a certain amount of money. Create product samples.

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Finding your One Metric That Matters

leananalyticsbook.com

Each of these represents a degree of collaboration by a user, and each segment represents a different lifetime customer value. Someone clicks on a banner, pay-per-click ad, or affiliate link. Media is about time on page, pages per visit, and clickthrough rates. Viral coefficient (how well your users become your marketers.).

Metrics 58