Occam's Razor

AUGUST 12, 2013

All I have to do is look at the very last column and look at the green and red arrows and get guidance about how I should shift my budgets? Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 26, 2010

If today you are a content site that is only focused on measuring content consumed try to go deeper to understanding CPA of the ads or Visitor Loyalty. PALM: People Against Lonely Metrics]. So why not your metrics? This is the problem with lonely metrics. Never ever never never never ever present any metric all by itself.

Web 96

Web Metrics Analytics eCommerce 96