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Mobile Apps vs Mobile Web: Do You Have To Choose?

YoungUpstarts

Apps are for retailers’ most loyal customers by definition (who else will download your app?). This is driven by the fact that a company’s mobile site is intimately connected with all its marketing activities including email, SEO/SEM, affiliates, etc. Does this mean retailers shouldn’t create native mobile apps? Absolutely not.

Mobile 100
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Why Every Company Needs a Growth Manager

Seeing Both Sides

Why don’t users come back to the application after the initial download? James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

Why don’t users come back to the application after the initial download? James Currier, founder of Ooga Labs, identifies three general types of acquisition channels: Owned Media: Email, Facebook, Craigslist, Twitter, Pinterest, Apps. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

I am not affiliated in any way this this company and do not benefit in any way from recommending them. 09769308&[link] loads/search.aspx&&HL=Downloads&CM=Navigation&CE=Resources. A final example of using redirects is as a part of campaigns (banner ads, search marketing, affiliates etc).

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Not Dead Yet

OnlyOnce

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   The article should be about how “Four in Five” adopt. last year to 1.9B

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Not Dead Yet

OnlyOnce

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   The article should be about how “Four in Five” adopt. last year to 1.9B

article thumbnail

Not Dead Yet

OnlyOnce

  Sherry’s follow up article entitled E-mail and Social Media: The New Chocolate and Peanut Butter.  and Liana Evans’ article in ClickZ, Email Can Be Social Media’s Best Friend , both explain the interplay of email and social media nicely.   The article should be about how “Four in Five” adopt. last year to 1.9B