Affiliate Global Lean PPC 
Occam's Razor
JANUARY 7, 2014
An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." In Chapter 14 of Web Analytics 2.0
Occam's Razor
FEBRUARY 9, 2015
Easy question to answer, and free with Compete (remember, this is US visits only) or SimilarWeb (global traffic). I find this behavior to be a million times more useful than demographics or political leanings. The very first thing you are chomping at the bits to know is how much traffic your competitor gets! So let's start there.
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